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Creating and Managing Paid Search Programs

Creating and Managing Paid Search Programs

Every company needs to consider paid search engine marketing. Some advertisers are never able to create a cost effective paid strategy, however many more advertisers are able to build valuable pay per clicks programs that equal or exceed the ROI of their organic efforts. In today’s business climate, there are several reasons why every advertiser should consider PPC advertising.

The reasons to consider PPC advertising are:

  • Highly qualified traffic will arrive on your website.
  • Results will be immediate.
  • Getting started is not that expensive.
  • You pay for only visits, impressions, or actions.
  • Targeting is incredibly targeted.
  • Easy to scale and grow your campaigns.
  • Unlimited adjustability and cost control.
  • Total control of your messaging.

Every company has a different site and a different situation; however, Senziant recommends that every advertiser have a firm grip on the “The Big Six” before undertaking any pay per click advertising.

Senziant’s “Big Six”: The Vital Prerequisites of Successful PPC Advertising

  1. Conversion elements present on the site

  2. Conversion tracking enabled/installed

  3. Ability to measure all visitors in an analytics package

  4. Favorable conversion rates for organic visitors

  5. The ability to buy 1000 test clicks

  6. The dollar amount you can spend for a lead/sale

With these elements present companies are typically able to create paid search programs that are primed for success and are built on the proper foundation.

Senziant has extensive experience in devising and deploying effective and efficient pay search campaigns. Whether you need assistance establishing the “Big Six” criteria prior to deployment, an assessment of an existing pay per click program, a needs assessment of a proposed program or completed managed services, Senziant has a solution.

Senziant offers several core services:

  • Pay Per Click Foundation
  • Assessment of Existing Pay Per Click Program
  • Needs Assessment of Proposed Pay Per Click Programs
  • Full Managed Services

To learn more about our Pay Per Click services and receive your free case study, fill out the form on the right side of this page. We will respond to your request promptly.