Case Study:

Senizant’s search engine marketing (PPC and SEO) radically transformed this company from a small word of mouth local player to one that dominated the search results and paid listings for their market.


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Small Business Search Engine Marketing

Small Business Search Engine Marketing by Senziant

This service is designed to provide small businesses and local businesses with the core search marketing help and resources needed for a very successful SEO deployment. Many of our clients have found that this package has been vital to their developing a search marketing blueprint for the future, all the while gaining traction in the search results, increased visitors and a better appreciation of the parameters of successful search marketing.

Senziant is different than other Internet marketing agencies because:

  1. We are an industry insider with a proven track record

  2. Our services are affordable.

  3. We are interested in long term partnerships, which means we are vested in your success as much as our own.

  4. We put our energy into delivering results that impact your bottom line as fast as possible.

  5. We’re the only SEO company to offer the following guarantee:

“Senziant’s work is guaranteed to the complete satisfaction of the client. If the client is not completely satisfied with our services, Senziant will, at the client’s option, either waive professional fees or accept a portion of those fees that reflect the client’s level of satisfaction.”

Senziant charges a flat fee of $500.00 to get you through the first 3 months of this search marketing program. This 3 month period represents how long it will take to start to see positive results as qualified visitors begin to arrive on your site in increasing numbers and your rankings begin to improve.

After the 3 months you can evaluate the investment, your next action steps, and the efficacy of all Senziant’s work and advice. If you’d like to extend your Internet marketing campaign, our small business monthly retainer packages start at $99.00.

What The Small Business SEO Package Includes:

Small Business Kick Off Meeting – Why do you want to optimize? Who is your target audience? What are your expectations in terms of traffic, rankings, sales, and leads? Senziant wants to understand its clients business problems in order to best execute a local search marketing strategy.

Deliverable:

  • Up to a 60 Minute Meeting
  • Training in Senziant’s Custom Client Portal. Our Custom Client Portal is where we keep track of to-do items, discussions, milestones, and billable hours. It’s also the place where your reports, documents, and spreadsheets are stored.
  • Meeting Minutes & Completion of Strategy Sheet


Keyword Research.Senziant will work with you to identify the keywords and phrases that your prospects might be using to find your business. After the brainstorming is complete, Senziant will conduct further research and assist with the prioritization of these keywords so that targeting can begin.

Deliverables:

  • Creation and development of Keyword Research Worksheet
  • Search volume and competitive numbers for each keyword.


Understand the Competitive Landscape. Once keyword priorities have been established, Senziant will then review the top search results for these keywords in order to identify threats and opportunities in the search results. Which companies are ranking? What are they doing and are they doing well? What tactics appear to be making a difference?

Deliverables:

  • Top Results Breakdown Report
  • Senziant’s Custom Analysis and SWOT Analysis


Build a List of Your Competition. Based on Senziant’s review of the competitive landscape in the previous step, we then work with clients to build a list of competitors that are actually garnering search traffic. It’s important to remember that your online competitors are not necessarily your offline competitors.

Deliverables:

  • Senziant compilation of Competitors to Watch Worksheet
  • Backlink data for each identified competitor


Benchmark Current Site Traffic Patterns Senziant will compile traffic and referring keyword data from Google Analytics, server logs, or other third party tools in order to understand and benchmark current vital site metrics. Additionally, Senziant will evaluate your homepage design and check its compatibility between browsers.

Deliverables:

  • Site Benchmark Report
  • Site Analysis Report


Register the Site With Google Webmaster Tools, Yahoo Site Explorer and Bing Webmaster Center. This registration is vital to ensuring proper indexation of small business websites and is also a prerequisite to direct sitemap feeds being registered with the search engines.

Deliverables:

  • Successful registration of the site with each of these three major platforms
  • Sitemap creation & submission
  • Robots.txt creation


Optimize Three Pages of Site Content. For most small, local businesses, three pages of optimization will be all that is needed. Based on the findings of previous steps, Senziant will provide custom recommendations (and implement if desirable) for three pages.

Deliverables:

  • Title tag recommendations
  • H1 tags
  • Meta descriptions and keywords
  • Body copy


Link Building. Essentially, search engines are popularity contests, so links become the “fuel” that drive high rankings. . The websites with the most links pointing back to their site are those deemed “most popular” by the search engines, therefore; the sites with the most links are most likely to earn top rankings for their selected keywords. We build only SEO friendly links from “White Hat” sites fully in-line with all published best practices standards.

Deliverables:

  • 10 unique backlinks from relevant sites; linking back to local site with relevant back links
  • Recommended links to buy

Local Listings. All of the major search engines offer free listings in their local business centers. Senziant will submit your local business to Yahoo! Local, Google Local, Bing Local, Ask City, CitySearch and Yelp.

Small Business Search Engine Marketing

Deliverables:

  • Submission to local listing hubs


Press Release Submission & Article Submission. Senziant will submit up to three press releases and three articles to our own high quality distribution network. Your release may appear in major platforms like Google News and Yahoo! News. This will garner you an additional 6 backlinks for your website, not to mention any quality visitors that arrive on your page.

Deliverables:

  • Publication of 3 press releases online (press releases are client supplied)
  • Publication of 3 articles (articles are client supplied)


Track Progress. Each month Senziant will provide you with a rankings report for your chosen keywords. In addition, we will discuss additional online marketing ideas and strategies to further drive results for your small business. Don’t worry if you want to pursue other activities, training, or knowledge transfer that are outside of the scope of this package. We can talk and mutually adapt the plan to your changing needs. We’re flexible. Best yet, we’re partners in your success.

Deliverables:

  • Monthly Rankings Report
  • Follow-up in monthly meetings

To learn more about how Small Business Search Engine Marketing by Senziant can benefit your company and receive your free case study, fill out the simple form on the right side of this page. We will respond promptly.